Hola, I’m Diana

a design leader, creator, and strategist.

I'm passionate about crafting high-performing teams and engaging experiences. I strive to build environments that foster creativity, inclusion, and empathy.

Featured Case Studies

Throughout my career I’ve worked as both as an individual contributor and a design leader. The following are notable highlights that showcase both roles.

Evolving development cycles and design maturity through a design system

Image displaying multiple UI components that are part of a system.

I defined and led the development of WeVideo’s first design system to ensure cohesion, consistency, faster development and systematic improvements to the overall suite.

Placing UX at the forefront of WeVideo evolving the maturity of the product

Gif animation displaying different interfaces of the same video editor throughout the years.

I led the design evolution across my eight-year tenure at WeVideo. This project highlights my strategic approach to influence change and how I elevated the maturity of the product impacting over 600K MAUs.

Redesigning class management tools to empower K-12 teacher workflows

Gif displaying a prototype of the WeVideo user interface.

I led strategic discovery, defined a vision and led execution for WeVideo’s next-gen experience, enabling over 66 US school districts to leverage video creation across K-12.

Ensuring student privacy through
artificial intelligence models

Image of an editing interface displaying a grid of faces some of which are selected.

I spearheaded AI strategic explorations showcasing how face recognition models could improve student privacy and speed up teacher workflows.

Management philosophy

I strive to build environments that foster fun, collaboration, creativity, and emotional safety. 
I provide teams with autonomy to make decisions and a space to grow.

I established the design culture at WeVideo resulting in an elevated experience, and a 4-year average talent retention.

Community | Autonomy | Leadership | Growth

Other exciting projects

Additional information upon request

  • Navigation & IA

    Defined strategy to refresh the information architecture (IA) and navigation, to establish predictable discovery and scalable patterns.

    IA, Visual Design, UX Design

  • Mobile design

    Led design evolution across 8 years. Product won Google's Editor's Choice award. Installs increased 4X and the revenue increased 6X.

    UX Design, Strategy

  • Accessibility & Usability

    Established reviews, tools, and specifications. Gained VPAT certification in six months and raised NPS score from +45 to +60.

    Accessibility Strategy & Research

  • Management tools

    Oversaw the evolution of licensing tools that included API workflows and nuanced user-management views for district customers.

    UX Strategy, Management